What I Did

I started the project with a briefing: I collected information about the client, her experience, projects, audience, and website goals.

Then I moved on to research:

• studied competitors;
• analyzed which solutions are commonly used in the niche;
• identified the strengths and weaknesses of competitor websites;
• segmented the target audience;
• noted what could attract each audience segment on the website.

Based on this research, I developed the website structure and visual direction.

The design was built not only around references, but around the expert’s personality, the level of her projects, and the impression the website needed to create for potential clients.

After the design was approved, I transferred the website to Tilda, connected the necessary code, optimized the site, and handed it over to the client.

Starting Point

The client already had an approximate website structure and visual references.

However, the visual direction was inconsistent: the references moved from one extreme to another. So the task was not to simply repeat the examples she liked, but to find a solution that matched:

• the expert’s personality;
• the level of her projects;
• the expectations of her target audience;
• the website’s role as a tool for trust and inquiries.

Task

A PR manager who organizes large-scale events in Russia and abroad contacted me to create a personal website.

She needed a website that would help her:

• present her expertise;
• showcase her projects in one place;
• display client feedback;
• collect inquiries for new projects;
• look credible and professional to potential clients and partners.

The task was not just to "make a website," but to create a clear professional presentation of the expert.

Result

The client received a finished personal website on Tilda that can be used as a professional presentation and an inquiry collection tool.

As a result:

• projects and feedback were organized into a clear structure;
• the visual style began to reflect the expert’s level more accurately;
• the website helped strengthen trust in her personal brand;
• potential clients received a clearer path to making an inquiry;
• the website was prepared for use and handed over to the client.

Design Logic

For this project, it was important that the website did not look like a random beautiful page.

It needed to work as a professional presentation of a PR expert:

• quickly explain who she is and what kind of projects she works with;
• show the scale of her experience;
• support credibility through projects and feedback;
• guide potential clients toward sending an inquiry.

The visual system was created to reflect not just a trendy design style, but the expert herself: her communication style, visual awareness, professional confidence, and experience with large-scale events.